Coventry City has announced Lloydspharmacy as a new stand sponsor at the Ricoh Arena, replacing telent.
The agreement also sees the Coventry based company extend their status as the Npower Championship side’s official health partner for a further three years.
"We initially became Coventry City's official healthcare partner last season and it proved to be extremely successful for both sides," said Steve Gray, Lloydspharmacy's trading director.
"It gave us the opportunity to become more involved with supporters and the wider community through the Sky Blues' Good Sports Scheme which focuses on healthy eating as well as a number of health awareness events and initiatives involving fans,” he continued.
Daniel Gidney, chief executive of the Ricoh Arena, added: "Lloydspharmacy is a major employer in the city and this deal is a great way of supporting the local community in various ways.
"Everyone connected with the Ricoh Arena and Coventry City is looking forward to working more closely with Lloydspharmacy."