Rileys, the UK’s largest pool and snooker operator, has teamed up with Doncaster Rovers FC to become the club’s first-ever Official Sports Bar Partner.
Rileys will promote special offers for supporters in the Keepmoat Stadium’s club shop, lounges, restaurant, concourse and outside areas, and take part in the annual Doncaster Rovers Open Day. In return Rileys will feature in the club’s Official Partners Handbook, matchday programme, club website and on the email newsletter.
Club managerDarren Mountain said: “All the staff here at Rileys Silver Street are looking forward to serving Donny fans for the rest of what we hope will be a great season.
“We will be offering supporters, players and staff from the club some special discounts as time passes.”
The partnership - Rileys first with a football team – will forge close links with the Championship club and the players, who will take part in marketing activities.
Chief Executive Maurice Kelly said: “We are delighted to sign this Official Sports Bar Partner agreement with Doncaster Rovers FC. It is the first deal of its kind that we have with a football club.
“We have witnessed Doncaster Rovers making great strides in recent years, and the outstanding facilities at the Keepmoat Stadium are testament to its success.”