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Old Firm enter fast lane with Audi

Scottish Premier League sides Celtic and Rangers have entered a multi-million pound partnership with The Lochmond Audi Group.

The deal will see The Lochmond Audi Group, operator of the Glasgow, Edinburgh, Stirling and Ayr branches of Audi, provide cars for players, management and back room staff.

Speaking of the deal Lomond Audi Group sales and marketing director, Derek Clelland, said: "Our sponsorship of Celtic and Rangers is a great opportunity for Lomond Audi to enhance awareness of our centres in Glasgow, Edinburgh, Stirling and Ayr and fits with our objective to promote the Audi brand throughout Scotland.”

Martin Bain, Rangers chief executive, said: "Lomond Audi has established a well-earned reputation of excellence and we are delighted to welcome them to our sponsorship portfolio as the Club's official vehicle supplier. Lomond Audi are investing heavily in their brand, utilising the power of football and Rangers and I am confident our association will benefit both parties. This club prides itself on developing long and fruitful partnerships and we look forward to a prosperous and mutually beneficial relationship."

Celtic chief executive, Peter Lawwell, said: "“We are delighted to enter this new partnership with Lomond Audi, an organisation which is a leader in its field. Lomond Audi has a track record of quality and success and we are very pleased, in a difficult market, to agree such a significant deal. We see this new partnership as one which will deliver great benefit to all parties and we look forward to enjoying a successful relationship.”

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