Manchester City has announced a new partnership with luxury car manufacturer Jaguar.
The three season deal will see Jaguar become the club’s Official Automotive Partner. The company’s branding will feature around the City of Manchester Stadium as well as in the club’s official match programme, magazine and on the website.
Commenting on the new deal, Manchester City’s CEO Garry Cook said: “Jaguar is without doubt one of the world’s most respected car manufacturers and a much loved national institution. It gives us great pride to be partners with such an iconic brand, deeply rooted in Britain’s proud automotive history.
“Like Manchester City, Jaguar is entering a new and exciting period in its history. They join the MCFC family of partners who are all recognised as world leaders in their respective fields from aviation, telecommunications, industrial projects, sportswear, tourism and now automotive.”
Jaguar UK’s Managing Director Geoff Cousins is equally excited about the deal and said: “Manchester City Football Club is in the process of transformation and rebranding to become one of the best football clubs in the world. This partnership is a long term commitment and one we hope will have global reach.
“Manchester is a very important city for sales of Jaguar. It is a dynamic, sporty, metropolitan area with a customer base we value greatly as a company. I am delighted to have this relationship with MCFC and wish them all the best for the coming season.”