Telecommunications provider 3 will be the new sponsor of Ireland’s international football squads.
3 is set to replace previous sponsors Eircom as of August 11th in a four year deal worth €7.5 million.
Robert Finnegan, CEO 3, revealed that as part of the deal 3 customers will receive priority ticket bookings.
Robert went on to add: “This announcement officially confirms 3 as Irish football’s biggest fan and the number one network for all supporters. We hope football fans will not only cheer on our boys in green but will support their new sponsor by switching to 3,” he added.
FAI chief executive John Delaney said: “This is significant sponsorship which is structured to reach out as never before to engage with grassroots football and all the strands of the game that we represent,” he said. “It is a significant investment in the future of Irish football, particularly in light of the current economic climate.”