Premier League champion Chelsea FC has signed Singha Beer as the official beer partner of the club.
The four-deal will see Singha Beer, produced by the Boon Rawd Brewary in Thailand, sold exclusively across Stamford Bridge at all kiosks, bars, restaurants and hotels.
Speaking of the latest partnership Chelsea FC chief executive, Ron Gourlay, said, "We are excited to welcome Singha Beer as our official beer partner for the club. It is a leading beer brand in Thailand and will help us to reach out to our rapidly growing fan base in Asia-Pacific. We are certain that Singha Beer will be an excellent partner for the club."
Santi Bhirom Bhakdee, Boon Rawd Brewery chief executive, said, "It is a glorious leap forward for Singha Corporation to join hand in hand with Chelsea Football Club, a club that thirsts for victory and accomplishment. We are certain that this strategic alliance will propel both organisations to new levels of prosperity."