Basingstoke Football Club has found a new way to reach football fans within their ground thanks to Simply Bluetooth.
Simply Bluetooth will provide the Blue Square Bet South club with the ability to send free messages to their supporters. By using Bluetooth rather than conventional text messages fans will not have to provide the club with their telephone numbers or need a mobile phone signal to receive the latest club updates.
It is now estimated that 90% of the UK population owns a mobile phone and the club are hopeful that tapping into this market will provide them with a fantastic level of exposure.
Speaking of the new marketing tool John Gaston, Commercial Manager at the club said: “We’re currently using the Simply Bluetooth unit to deliver messages to fans to promote clubhouse membership, inform them of fixtures and tell them about our new astro-turf pitches which are available for hire” he added
“We are also planning on using Bluetooth to advertise for our commercial partners and sponsors.”