Sunderland AFC have secured a new sponsorship deal from online gaming company tombola. Tombola have signed an initial two year deal to become the club’s official principal sponsor from next season.
SAFC chairman Niall Quinn said: "We are thrilled to be joining forces with tombola at what is a really exciting time in our football club's journey. The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both."
Phil Cronin, chief executive of tombola said: "Sponsoring Sunderland AFC is a fantastic opportunity for tombola. With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We're really looking forward to working with Sunderland and we're confident that this sponsorship will help us achieve our own ambitions."
Tombola is now the biggest bingo site in the UK employing 130 staff in Sunderland. The company hopes that their new partnership with Sunderland FC and the global exposure top flight football will give them will attract new audiences and help them expand in both the UK and internationally.