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Mitre launch world’s most advanced football

The world’s oldest football brand Mitre has unveiled its latest innovation. The TENSILE ball combines revolutionary design and technology and is being described as the most advanced football in the world.

The unique design will comprise of just ten panels and 30% less stitching to increase power, efficiency and ultimately shot speed. TENSILE, which will retail at £74.99, will be used in all Football League and Scottish Premier League matches from the beginning of the 2010/2011 season. Each club will have their own ball printed in their team colours and featuring the club badge.

Nick Crook, marketing manager for Mitre, said, "Mitre are committed to ball performance, we are very proud of the TENSILE and the innovation and technology used to create the ball underlies what Mitre has been associated with for nearly 200 years. The TENSILE is a players' ball, uses the very latest technology and we’ve no doubt it will add to the excitement and spectacle of the new season – and hopefully more goals!"

Mitre's reputation is unrivalled. The TENSILE is the latest example of Mitre's innovations in football over nearly 200 years.

Established in England in 1817, Mitre has been around since the dawn of professional sport. Mitre strives to be the people's sports brand, built on twin foundations of heritage and technical expertise. Their world class products combine the highest technical performance with a sense of history to bring the Mitre brand alive for the current generation and those to follow.

For more information on Mitre and their range of exciting and innovative products visit www.mitre.com

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