Chelsea FC have announced that their season ticket prices are set to rise for the first time since July 2005.
The increases, which follow a four year price freeze, will see the cheapest season ticket in the family stand at £550 and the most expensive excluding hospitality a West Upper Stand ticket at £1210.
However the previous £50 charge to be a member of the UEFA away scheme has been scrapped and a refund will be given to those who paid it in the 2009/10 season.
Chelsea chief executive Ron Gourlay said: ''It is important that the club increases revenues where it believes there is justification in doing so. This will help the club in its stated aim to be self-sustainable from a financial point of view and meet UEFA criteria for European competition once the UEFA financial fair play proposals come into effect.
''I believe the season-ticket prices represent great value on a cost-per-match basis and the club as a whole offers excellent value for money on and off the pitch which is why Stamford Bridge has been sold out to our fans for every game played here.''
The announcement came on the same day that Chelsea revealed their new Adidas home kit for the 2010/2011 season.
The new kit will be supported by the advertising campaign ‘Made from 100% Chelsea' developed by pop artist and Chelsea fan Sir Peter Blake and will feature a surprising red v-neck on the usual blue shirts.
The shirt will be worn for the first time on 9 May against Wigan in the last Barclays Premier League game of the season. Adidas have sponsored Chelsea since their eight year deal came into effect on 1st July 2006.