England and Chelsea captain John Terry is looking to up his commercial endorsements. Elite Management, the agent for all Terry's marketing and promotional rights, has appointed the marketing agency Riviera Entertainment to identify new endorsement opportunities for the defender ahead of the Fifa World Cup.
Terry, who has major partnerships in place with Umbro - also the manufacturers of England's kit - as well as Nationwide, Chelsea shirt sponsor Samsung and cult soccer gaming series Pro Evolution Soccer - has an estimated personal fortune of £18 million, but his earnings have been dwarfed by some of his England colleagues.
David Beckham, who preceded Terry as England captain, is worth an astonishing £125 million thanks to a decade of lucrative commercial deals, while Manchester United strikers Michael Owen and Wayne Rooney are worth £38 million and £37 million respectively - numbers the 28-year-old Terry is keen to approach before his playing career comes to an end.
Terry's Chelsea colleague Frank Lampard has a personal fortune of £21 million, while Didier Drogba, the club's Ivorian striker, trails Terry with some £16 million.
The fact that Terry's England team have already qualified for the World Cup, winning eight from eight qualifying games, should guarantee some lucrative new partnerships, expected to be worth a significant amount to Terry and a six-figure sum to Riviera.