Newcastle United have announced their home stadium is to be renamed sportsdirect.com@St James' Park Stadium under a deal lasting until the end of the season.
The sponsor is sportswear retailer Sports Direct, owned by Newcastle owner Mike Ashley.
“We will showcase Sports Direct until the end of the season," said Sports Direct managing director Derek Llambias. "I'm sure we're going to get a sponsor in for next season."
Llambias said the existing St James' Park name would remain as part of any future renaming.