Online gambling site 188bet has added Liverpool to their growing list of Premier League partnerships. The club join Wigan Athletic, Bolton Wanderers, Aston Villa and Chelsea FC who have deals in place with 188bet.
The latest deal with 188bet is for three year and the company now replaces Ladbrokes as the clubs official betting partner. Ian Ayre, Liverpool’s commercial director, said: “Given 188Bet’s presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations.”
Commenting on the potential which the deal holds for Liverpool Fc, Jeremy Chatterton, head of sponsorship at independent advertising and PR agency Beattie McGuinness Bungay said:
“You only have to look at the likes of where Manchester United and Chelsea go in their off-season, where they’re building their fan base outside of their traditional market – it is Asia. At the same time, it’s inevitable that more and more online companies will look at sponsoring Premier League clubs, specifically as Web and online markets expand, because the Premier League is arguably the hottest property in global sports at the moment.”
Despite the global downturn Interet gambling companies have weathered the storm well and being a liquid cash industry are ever ready to invest in high profile ventures for their business. Austrian based online betting company bwin, for instance, sponsors Real Madrid, A.C. Milan, Bayern Munich, FC Slovan Liberec, as well as the top Portuguese football league, known as the bwinLIGA.