Queens Park Rangers have announced a three-year deal with bookmakers Stan James. The six-figure agreement comes on the back of 118Bet's sponsorship deal with Liverpool FC.
Stan James owner Peter Fisher said: "Stan James is an innovative brand, and we pride ourselves on our straight up approach to the betting market.
"We led the way with the introduction of in-game betting, and initiatives such as this agreement with QPR ensure we remain at the forefront."
Tim Cook, General Counsel and Company Secretary at Stan James Plc, added: "After deciding to link up with a Football Club, it was critical that it was the right type of Football Club. QPR fits the bill perfectly through their professionalism and avant-garde approach, both on and off the pitch."
QPR's Deputy Managing Director Ali Russell said: "This is a fantastic deal for the Club, and we are delighted to welcome on-board such a dynamic brand as Stan James.
"Matchday bets are very popular with football supporters, and we know through speaking with QPR's fans how keen they are to see betting kiosks return to the stadium.
"We plan to have these in place at Loftus Road from the beginning of next year."