Social enterprise company kick4change CIC has lauched it's PledgeMySeat campaign with the aim of sending 94,700 brand new football boots to underprivileged African children.
Based on the venue of the 2010 World Cup final, they are selling seats in a virtual stadium. Every seat pledged represents a pair of new football boots that they'll send to their charity partners who all use football as a building block of social change.
The boots will be used to engage children in educational programmes, dealing with issues such as HIV awareness and dealing with the stigma of having Aids, as well as teaching basic life skills such as respect for others and self esteem. In pledging your seat, you’ll receive a unique seat number that will automatically enter you into a prize draw.
Amongst the prizes is the chance to win a trip to Africa to play in an All Star football tournament and the opportunity to assist one a charity partners in delivering their educational programmes. All profits generated from this campaign will be reinvested back into a variety of UK beneficiaries including schools, grass root clubs, community initiatives and good causes.